The in-browser local SEO inspector for Google Maps™
Uncover hidden secondary categories, audit the 1-5 star review spread, measure competitor proximity and benchmark the Map Pack around you - live inside Google Maps, with zero scraping.
Everything on the page, in one readable panel.
No dashboard to switch to. Open a listing on Google Maps and GBP Insight docks a readable audit beside it - benchmarked against the search, with competitors, full attributes and technical identifiers one tab away.
Larchwood Paris Apartments
58 Rue de Turenne, 75003 Paris, France
Larchwood Paris Apartments
Sample data for illustration - colors and layout match the real extension panel.
Six things worth checking on every profile.
Forensic intelligence extracted live inside Google Maps — no proxy lag, no bot footprints, just instant competitive visibility.
Category Intelligence
Detect the hidden secondary categories competitors use to rank for high-intent keywords — plus category share across the whole Map Pack and title keyword matches.
Review Distribution Anatomy
Spot review manipulation or sudden negative review velocity instantly — not just the average.
Distance Proximity Ruler
Understand the exact geographic clustering of top competitors, from meters to kilometers.
Side-by-Side Compare
Pin up to 10 competitors into a sticky matrix and evaluate categories, hours, attributes, review velocity and UTM tracking URLs side-by-side.
| Metric | You | Kessler | Northline |
|---|---|---|---|
| Categories | 6 | 7 | 4 |
| Reviews/mo | 22 | 38 | 14 |
| Hours | 24h | 24h | 8a-7p |
| UTM URL | Yes | Yes | Missing |
Zero Bot Scraping
No extra requests sent to Google, no proxies needed, no bot traffic — just a read-only view of data already in your tab.
Fast 1-Click Technical IDs
Copy Place IDs, CID, Feature IDs, plus codes and coordinates directly — ready for schema markup, citations and review links.
GBP Insight vs. traditional methods.
Google Maps hides the diagnostic layer. Legacy SEO tools rely on stale, delayed proxies. GBP Insight inspects real-time listing payloads directly inside your tab.
| Capability | The Map Listing | Other SEO Tools | GBP Insightv1.0.3 |
|---|---|---|---|
Full category list (primary & hidden secondaries) Reveals the secondary categories competitors use to rank for high-intent keywords | |||
Map Pack category share % (Top 20 breakdown) Calculates market share of each category across all ranking competitors in the pack | |||
Title keyword match & stuffing detection Live token match detecting keyword stuffing and high-intent keyword alignment | |||
Distance proximity clustering ruler Measures exact geographic clustering of top competitors from meters to kilometers | |||
Exact 1-5 star review distribution & velocity Exposes review manipulation and negative velocity curves hidden by average stars | |||
Side-by-side comparison matrix (up to 10 profiles) Pin competitors into a sticky matrix to audit hours, reviews, and categories side-by-side | |||
UTM & campaign tracking URL inspector Detects Google Ads, UTM source, medium, and campaign parameters on website links | |||
1-Click Technical IDs (Place ID, CID, Coords) Instant copy for Place ID, CID, Feature ID, plus codes and coordinates for schema & citations | |||
17 Structured attribute groups Categorized by accessibility, amenities, payments, and service options Google classifies | |||
Google Posts & recent update activity Audit competitor update frequency and promotional post freshness | |||
Booking, order & appointment action links Inspect reserve and order third-party integration funnels directly | |||
Zero Bot Scraping (0 proxies, 0 ban risk) Passive read-only view of live tab data with no background HTTP requests to Google | |||
In-Page Live Overlay + Companion Cloud Dashboard Instant inspection on Google Maps paired with synced cloud history and tracking |
* “Other SEO tools” reflects typical third-party scrapers, legacy extension suites, and cloud crawler tools.
From install to insight in three steps.
Open Google Maps
Search a keyword or view any business listing.
Read and compare
Categories, attributes, reviews and nearby competitors appear beside it.
Questions, answered
Answers to common questions about Google Maps category auditing, local SEO ranking factors, and extension installation.
Stop guessing why
competitors outrank you.
Install the extension directly from Chrome Web Store, connect your account, and run your first listing audit in under two minutes.